This post may contain affiliate links, please see our privacy policy for details.
Givex Corp., a supplier of cloud-based buyer engagement and enterprise insights platforms, has launched GivexEngageAI. The AI platform is designed to reinforce buyer relationships by means of data-driven profiles and focused engagement campaigns, in response to a press launch.
GivexEngageAI builds complete buyer profiles by analyzing quite a lot of information factors, together with loyalty program data, buy historical past, and visitor interactions. This permits companies to personalize their advertising and marketing efforts and ship related communications to every buyer.
“The launch of GivexEngageAI marks a brand new chapter for Givex, offering unparalleled insights into very important buyer information and a versatile resolution that allows manufacturers to scale as they develop,” Mo Chaar, chief business officer of Givex, mentioned within the launch. “We’re seeing a shift away from cookie-cutter advertising and marketing applications, and GivexEngageAI allows companies to ship related communications to every buyer based mostly on their profile and buy historical past. By means of a streamlined platform that eliminates the necessity to consolidate information from a number of sources, this resolution will permit companies to domesticate deeper buyer relationships effortlessly, and improve buyer conversion and retention.”
Leveraging information from GivexPOS and its associated on-line ordering merchandise, GivexEngageAI makes use of AI to suggest merchandise and personalize buyer experiences throughout a number of channels. Automated campaigns might be triggered by push notifications, textual content messages, or different channels, all based mostly on a buyer’s distinctive buy historical past and related buyer profiles.
GivexEngageAI gives an omnichannel strategy, permitting companies to orchestrate buyer journeys throughout numerous built-in channels. Companies can choose the channels they want and simply add extra as their wants evolve.
Givex combines a real-time buyer information platform with AI decision-making, omnichannel activation, gamification and buyer intelligence.
