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What precisely is 09.09.09, and the place did the concept come from? For months now we’ve been teasing you with promos. Each time you watched a video on the Pizza At this time house web page, we talked about that 09.09.09 was coming. We e-mailed you about it. We despatched you social gathering invites hyping a particular occasion in print. We’ve Twittered about it. …
All of it started at Worldwide Pizza Expo 2009 in Las Vegas. That present, greater than every other in current reminiscence, struck a chord. Whereas the financial image was at its bleakest, pizzeria operators got here by the 1000’s to Sin Metropolis to have fun and advance our nice trade. These operators, as I’ve written previously, had been there to be taught and apply the information they had been buying. They weren’t rolling over within the face of adversity; they had been snubbing their noses at it, seemingly saying, “We’ll present you!”
They usually have. The pizza trade has remained resilient as different sectors of foodservice have plummeted.
Not lengthy after the present ended — it was early April — the Pizza At this time workplace was nonetheless abuzz over the joy generated at Worldwide Pizza Expo 2009. Our writer, Pete Lachapelle, challenged us to discover a approach to bottle that magic and translate it into print.
And I consider now we have. Truly, we took it a step past that and have created “An Occasion in Print”. We approached the September challenge (09.09.09) as a three-avenue hall of knowledge — print, Internet and video — all linked to at least one one other:
1. Pizza At this time journal You might have already observed that the design of this challenge is totally totally different from earlier points. That’s as a result of we threw out the templates and developed a design strategy that highlights the only, biggest issue of the pizza trade’s success — folks. We’ve lined up our foremost specialists. What they must say is enlightening. As you progress by way of this month’s pages, we belief you’ll agree that these are the gurus, the proprietor/operators which might be actually on the reducing fringe of the pizza biz and the data they provide is of nice worth to you.
2. pizzatoday.com On the street or don’t have your Pizza At this time in entrance of you? No drawback, simply go to our Website, pizzatoday.com. You may learn the complete September challenge on-line. However don’t cease there. Our Website has quite a few, thrilling alternatives.
3. On-line Movies We shot movies of almost half of the tales you’ll learn within the September challenge — movies which you could entry anytime you want on our Website.
We flew to Chicago to movie Pat Bruno making recent mozzarella, recent ricotta and stuffed Portobello mushrooms. Chef Jeff flew from Georgia to our workplace in Louisville to make a plethora of things starting from pizza wraps to ricotta gnocchi. Heck, even a previous Unbiased of the Yr, Darryl Reginelli, dropped by.
Finally, this challenge is about you — the pizzeria operators who’ve discovered a approach to succeed when the chips are down. Lots of nice folks have lots of nice issues to say on this challenge. Soak it up. You’ll be glad you probably did.
Cheers,
Jeremy White editor-in-chief
jwhite@www.pizzatoday.com
