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Simply over half of my product sales got here from house and enterprise deliveries. Over time, we found just a few concepts that made us stand out from the competitors. We had been the fi rst firm in our space to make use of car-top indicators. It was so way back I needed to make my very own from scratch. I completely mounted it to an outdated Chevy Vega. The “piglet” solely had a driver’s seat. The remainder was plywood and heated cupboards. Automotive high indicators work. They’re nice advertisers and likewise give the client one thing to search for when the automobile cruises the road in search of the home quantity.
We seen that, not less than half the time, our clients’ canines beat their house owners to the door after we got here knocking. My drivers all the time had canine biscuits of their jacket pockets. This scored massive factors with the canine in addition to the proprietor. We additionally provided small “kiddie doughs” to little individuals. This was not more than a small piece of pizza dough in a sandwich bag. Children like to play with Play Dough. We gave them the true deal. We instructed them to not eat it and to retailer it within the fridge. Anytime they got here within the restaurant to dine, they requested for extra.
Each supply driver relies on a lit home quantity. Each time we delivered to a house the place the porch gentle was burned out, we requested permission to interchange it. I made a case of 100 watt bulbs out there for my drivers to have of their again seats.
The most effective thought I ever needed to make the drivers shine was “resort packs”. Once I was interviewing motel house owners in my city to get permission to position desk tents and menus in all of their rooms, I used to be reminded that consuming pizza in a resort room may be messy. I invented an answer. Place two 9-inch plates, two forks and some napkins in a gallon Ziploc bag. Each time we delivered to a nondomicile (workplace, enterprise, motel) my drivers provided the packs to the purchasers. That they had a little bit spiel that went like this. “I made up a bag with plates for you. May you utilize this?” Bam … prompt tip. Since we hardly ever, if ever, acquired coupons from our motel and enterprise clients, the fee was very reasonably priced. My drivers additionally requested the vacationers in the event that they wanted driving instructions to anyplace on the town. Who is aware of greater than a educated driver on the streets in your city? FedEx got here to us after they had been misplaced!
These little acts of kindness got here again and separated us from everybody else. Give them a attempt. ?
Large Dave Ostrander owned a extremely profitable impartial pizzeria earlier than turning into a marketing consultant, speaker and internationally sought-after coach. He’s a month-to-month contributor to Pizza At the moment and leads seminars on operational matters for the household of Pizza Expo tradeshows.