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John Williams owns Rock Creek Pizza Firm in Sandy, Utah. He’s considered one of 10 pizzeria homeowners who will probably be collaborating in an expanded “Beer & Bull in Print” question-and-answer session we’ll be publishing in our September 2009 challenge. 09.09.09 is coming — right here’s a small pattern of what the “Beer & Bull in Print” will provide.
PT: I do know 2008 was a tricky 12 months for many operators. How are issues going at Rock Creek?
JW: Enterprise was down by roughly 15 % for us in 2008. However we now have been on a gradual rise again in a constructive course since March of 2009.
PT: Have you ever altered your promoting price range in ’09?
JW: We’ve elevated it over final 12 months to get our message out to extra individuals and preserve our present clients reminded that we’re nonetheless right here and hungry for his or her enterprise.
PT: What advertising and marketing medium has given you the very best return?
JW: Advertising to our present buyer base and making direct contact with potential clients.
PT: What areas have been best so that you can tighten when issues acquired robust with the economic system?
JW: After all, we seemed intently at staffing ranges. We additionally re-negotiated our lease, switched to disposable wares and left our dishwasher lease.
PT: What’s your major concern heading into 2010?
JW: Conserving our momentum going, reaching extra individuals and getting our present clients to come back in additional usually.
