Bringing a Acquainted Face (& Tastemaker!) Again to Food52

Jojo is again in the home!

Again in 2014, after we’d launched our Store and it took off, Merrill and I noticed we would have liked to deliver on an skilled group. Business mates saved telling us to rent Jojo Feld. So we did. It didn’t take lengthy to see her strengths. She had a watch for nice merchandise that nobody else was promoting. Companions liked her. And he or she was a group builder.

It additionally didn’t take lengthy to see that she wasn’t going to be a group member who did no matter we mentioned. We have been going to have spirited debates about what ought to and shouldn’t go into our Store. She was our form of individuals. Plus she preferred beer—kinship!

Jojo stayed with us for 7 years, because the Store grew to change into the core of our enterprise. Jojo introduced Seedlip to the US market, sourced classic gems just like the Poterie Renault assortment, discovered exclusives like our gold-dipped pinch bowls, dreamed up Mugs52, and initiated collaborations like Food52 x Hawkins New York dinnerware.

She additionally deliberate group outings (to Manitoga, Russel Wright’s dwelling and studio), occasions with magicians, and Halloween events with a fancy dress parade for group members’ children and their canine.

Jojo is a key a part of what made Food52 particular. After she left, in 2021, she frolicked in Martha-land and the world of high-quality eating with Daniel Humm’s Make It Good group, then she headed up progress on the premier dwelling items commerce present, Shoppe Object.

However—lastly!—we obtained Jojo again, this time as our GM, heading up all elements of Food52’s enterprise. Not simply our Store however our content material and the whole lot else we do. Prepare for a curated cascade of must-have merchandise in your kitchen and residential, wacky group occasions, incredible recipes, and good dwelling content material. She’s coming again with a complete new view on how we will do higher.

I look ahead to having stare-down discussions together with her over the deserves of mustard vs. moss inexperienced desk linens. Welcome again Jojo!

Earlier than beginning Food52 with Merrill, I used to be a meals author and editor on the New York Instances. I’ve written a number of books, together with “Cooking for Mr. Latte” and “The Important New York Instances Cookbook.” I performed myself in “Julie & Julia” — hope you did not blink, or you’ll have missed the scene! I dwell in Brooklyn with my husband, Tad, and twins, Walker and Addison.